Pharrell Previews Adidas x Billionaire Boys Club Cotton Candy Sneaker

After teasing it in April and getting another look this August, here’s the best look yet at Pharrell’s upcoming silhouette with Adidas, in collaboration with his own Billionaire Boys Club.

Pharrell already incorporated his influence into the Adidas HU NMD Trail. Now, enter this Adidas x BBC Human Race NMD TR in a “Cotton Candy” color, consisting of hues of pink, blue and grey pastels.

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The “super sock” sneaker includes a caged lacing system that sits atop a full length white BOOST midsole unit. The left heel dons Pharrell’s trademark and name, while the right carries the Adidas Originals Trefoil logo. Like all of Pharrell’s “Human Race” sneakers, it features the same vertical writing along the center of the shoe, reading “CUERPO” on the right and “TERRE” on the left in bold silver lettering.

Cop your pair of Pharrell’s limited BBC x Adidas Human Race NMD TR at select BBC storefronts on November 11 for $220 USD.

1 Comment

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