Under Armour Takes Rebranding Steps: Signs A$AP Rocky

Under Armour has increased it’s brand popularity by signing a plethora of outstanding young athletes.

Stephen Curry, Tom Brady. Cam Newton, Jordan Speith, Aaron Judge and now Rakim Meyers.

Rakim Meyers better known as A$AP Rocky has become a fashion icon and a hip-hop mogul.

His cultural influence spans beyond his time and he refuses to authorize an endorsement unless imminent opportunity exists.

Rocky, a.k.a. Pretty Flacko, has collaborated with the likes of Guess, Dior Homme, and Moschino.

Under Armour has struggled to reach a target demographic and this venture acknowledges the brand’s need to diversify.

Many suspect that Rocky will be responsible for a new and improved Under Armour sneaker.

What do you think of A$AP Rocky in conjunction with Under Armour? What piece of merchandise will he first influence?

Let us know in the comments below.

1 Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.